Startups are hard. We help make them easier.
Growth Partners for Early Stage Startups
We are former SaaS Founders
We help Seed to Series A startup founders
Build out efficient revenue and operating processes so they can make fewer mistakes and lead more effectively through the initial scale up phase of their business.
Operated & Advised
0.4% of SaaS businesses get to $10M ARR.
We help increase your odds of getting there.
Advice
Sometimes, you need to talk through the challenges with someone who's done it before.
Someone who isn't on your board, but knows your company and philosophy. Someone who has your best interest in mind and can help you figure out how to solve those problems keeping you up at night.
Tactical
And, sometimes you need help getting sh*t done!
As a founder, you can do anything you want, you just can't do everything. Get help from people who have built a business before, operated at the stage you're at, and prioritize outcomes over output. Whether you need landing pages built, ads written and trafficked, sales playbooks created, or CRMs configured - we roll up our sleeves and get the work done.
That's where we come in.
We bring an experienced, unbiased approach to your revenue operations and right-size your go-to-market maturity.
Strategic Marketing & GTM Execution
Paid Marketing (Search, Social, Digital Advertising)
GTM Strategy, including Cold Outbound Campaigns and Business Development
Account-Based Marketing, B2B Lead Generation, and Demand Generation
Pricing Strategy and Execution
Messaging, Branding, and Content Creation (including Social Media and Email Marketing)
Product-Market Fit Validation and Pipeline Acceleration
Sales & Customer Success Enablement
CRM Design, Administration, Optimization, and Consulting
Sales Automation, Pipeline Intelligence, and Advanced Analytics
Strategic Partnerships and Vendor Management
Sales Coaching, Leadership Meetings, and Compensation Strategy & Plans
Customer Success & Customer Lifecycle Planning
Team Building & Operations
Sourcing, Hiring, and Building a GTM Team
CRM Management and Marketing Automation
Data Enrichment, Management, and Pipeline Optimization
Pitch Deck Creation and Content Development
Product Design & Management
Web design
Product design (low-to-mid fidelity mockups)
Product Management
Your product is equally impactful to your go-to-market; we can help augment a need for a product designer and/or assist in bringing product to market.
Investor Relations & Fundraising
Need help with your fundraising process? Having gone through multiple founds of fundraising and speaking to hundreds of VC and PE firms, we can help make introductions, run the pitch, and/or ensure you are getting deal terms which are favorable to the founders (watch out for those liquidation preferences...).
And, we're there when founders need us most.
Founder/CEO Advising
Starting a company is lonely. You have to make difficult decisions every day with imperfect information on problems you’ve likely never faced before. Conflicting advice from customers, colleagues, investors, and partners complicates things and creates even more uncertainty. Add on the complexities of managing cash flow, employee management, and making proper bets. It’s daunting.As founders (especially first-time founders), no one prepares us for the challenges and rigor which is required day-in and day-out. Having someone to talk to, someone who understands you, your philosophy, your business, can not only be extremely valuable in building a more successful business; but, it can help pull you up during the low times you'll inevitably face.What no one tells you, is the emotional toll starting a business can place upon you and your relationships. To compound the stress comes a public spotlight, employees looking to you for strength and guidance, and an ever-growing set of expectations placed upon you.It was a challenge for us, and the support we had along the way was critical to the success we had.
Take a Free GTM Assessment
Takes approx. 10 minutes - with custom recommendations based on your answers.
NEW! Founder-Led Sales Self Assessment
It's new and in BETA - but feel free to try it out!
Fractional CRO/CMO Services
Standard
$5,995/mo
One request at a time. Pause or cancel at anytime.
One request at a time
All things RevOps
Average 48 hour delivery
Unlimited requests
Unlimited users
Easy credit-card payments
Pause or cancel anytime
Pro
$7,995/mo
Two requests at a time. Pause or cancel at anytime.
Two requests at a time
All things RevOps
Leadership meetings & coaching
1 event or conference per quarter
Average 48 hour delivery
Unlimited requests
Unlimited brands
Unlimited users
Easy credit-card payments
Pause or cancel anytime
Sales Automation
If you're go-to-market team isn't already leveraging sales automation, then you're missing out on highly efficient growth opportunities for your business. AI has brought innovation across the entire stack, and unlocking automation can help ramp up what's working.
Automation pours fuel on the fire of things that are working. The ability to create efficient ABM campaigns cannot happen before understanding your ICP and creating a segmented go-to-market strategy. Hyper-personalized outbound campaigns cannot happen before understanding your positioning, messaging (and ICP). Automated KPI & Reporting cannot happen before you have properly configured a properly configured CRM and clean data structure.
RevFactor
Coming Soon
Leverage the latest in sales automation technology to drive efficiency and growth for your business.
Continuous Sales Automation
Go-to-Market Automation
KPI & Reporting Automation
Unlimited requests
Shared workspace
Easy credit-card payments
Pause or cancel anytime
Better revenue operations leads to better outcomes.
FAQs
You have questions. We have answers. If we missed something, don't hesitate to reach out and ask!
How to get started?
Feel free to schedule time on our calendar or reach out to us on LinkedIn: Trevor Halstead or Ryan Corey - alternatively, complete our free go-to-market assessment and we can schedule a free consultation to get to know one another better.
Who are we?
👋 Trevor Halstead & Ryan Corey. We are the founders of Cybrary, a venture-backed cybersecurity training company. During our time there, we had over 4,000,000 users, generated over $75m in revenue, grew to over 100 employees, and raised $46m in venture capital.
Do you have experience in B2B?
Cybrary’s B2B revenue hovered between 60-70% of total revenue. We created a unique B2C2B go-to-market motion to acquire consumers and position ourselves for mid-market and enterprise deals.
Who do we work with?
We partner with pre-Seed to Series B startups to craft and execute Go-to-Market strategies that pave the way to predictable revenue. We also welcome bootstrapped businesses that are looking for RevOps services.
How does k.factor work?
We serve as your Revenue Operations leader and team—whether it’s Marketing, Sales, Business Development, or Customer Success—or we can function as an extension of your existing team. Once onboarding is complete, you submit requests through your dashboard, and we deliver with an average turnaround time of 48 hours, depending on complexity.We bring a range of competencies to assist with Whether you want to work together to craft your strategy, refine your marketing & positioning, improve your sales pitch, develop
What types of tasks can I request?
Once onboarded, we'll have a shared workspace to add, manage, and prioritize requests.Example 1: We can act as product marketers. You would input "create a monthly update to our current customers based."Example 2: We can act as an SDR. You would input something similar to: "Here is a lead list of 50 potential targets. Act as an SDR and create a multi-touch point outreach program for this lead list. Our goal is 10 meetings for our sales team." We'd get you 10 meetings for your sales team.Example 3: "We need to develop a new case study". In this case, we would work to define the various customer segments and use cases and ensure we have defined our ICP and are creating one which will help the business market and sell into that segment.Example 4: "Audit and optimize our Hubspot CRM". We'd map out the customer journey and sales process, determine the current set up and data being captured, then proceed with modifications to Hubspot; or, in some cases, we may recommend re-implementation of Hubspot.
Why wouldn't I hire a full-time Chief Revenue Officer?
Hiring a full-time CRO typically costs between $250,000 to $385,000 annually, plus 0.5% to 2.0% equity. This kind of compensation package can be a heavy burden for early-stage startups, and even then, a CRO may not fully integrate into all the operational aspects of your team. In our experience, most leaders will want to bring in additional talent to help with operational execution (which means more costs to the business).Our approach brings CRO-level strategic leadership with hands-on execution in marketing, sales, and revenue operations—without the overhead of a full-time hire.
How many hours do we get?
All of our plans come with advising and operating services.As advisors we make ourselves available to you as needed, but we schedule 4, 60-minute calls a month to talk through whatever you need, or for us to work together on strategy.As operators, we act as your Revenue Operations Leader & Team (Marketing, Sales, Business Development, and Customer Success) or an extension of what you already have in place. We don't assign a set number of hours; rather, after onboarding is complete, we’ll operate out of a shared workspace and you/your team can input requests into your dashboard and we return the work with an average completion time of 48 hours. Of course, more complex tasks can take longer.
How does the founder/CEO advising work?
Starting a business is a heavy lift. It is stressful, difficult, slow, daunting. Sometimes, you need someone who isn't on your board to talk through strategies and issues within the business (or even issues with your board). Informally, we are here for whatever you need, whenever you need us. Formally, we schedule 4, 60-minute monthly calls. The agenda of those calls can be set by you, or we can lead them - discussing where we can take the business, how to grow the team, where the opportunities are.
Take a Free GTM Assessment
Startups are hard.
We help make them easier.
Privacy Policy
Effective Date: Aug 14, 2024At k.factor, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and share your personal information when you visit or log in to our website, and the choices you have regarding your information.1. Information We CollectWhen you visit our website, interact with our services, or communicate with us, we may collect the following types of information:• Personal Information: This includes your name, email address, home address, and any other information you provide to us when you sign up for our services, request information, or contact us directly.
• Technical Information: We collect information about your device and browsing activity, including your IP address, browser type, operating system, and pages visited on our website.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. These technologies may be used by us or by our online data partners and vendors.2. How We Use Your InformationWe use the information we collect for the following purposes:• Providing Services: To deliver and improve our services, communicate with you, and respond to your requests.
• Marketing and Advertising: We, or our service providers, may use your information, including any associations with your email or home address, to send you communications and marketing materials. This may include advertising through online channels or direct mail.
• Analytics and Personalization: To understand how you use our website and services, and to personalize your experience.3. Sharing Your InformationWe may share your information with third parties under the following circumstances:• Service Providers: We may share your information with third-party service providers who assist us in providing services, marketing, and analytics. These providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.4. Your Choices• Opting Out of Marketing Communications: You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in the emails we send you or by contacting us directly.
• When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
• Managing Cookies: You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.5. Data SecurityWe take the security of your information seriously and implement appropriate technical and organizational measures to protect it. However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee its absolute security.6. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.7. Contact UsIf you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:k.factor
trevor@kfactor[.]aiThis Privacy Policy is designed to provide transparency regarding our data practices and to help you understand how we collect, use, and share your personal information. Your privacy is important to us, and we are committed to protecting it.